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Hello, my name is Christopher Holeran I am the proud owner and CEO of Kuda Fishing. A long time ago when I began fishing I had to spend a lot of money to get started. I soon found out that the rods and reels I was purchasing from retail stores were very expensive and some were very poor quality. Well, 30 years later, things have not changed much so I decided to make my own rods and reels that are both affordable and high quality. I soon realized the deadly effects shipping and production have on our environment and the fish that live in it so I decided to make things right to keep us anglers happy! I did my research and the results I found shocked me so I went on and developed a new unique shipping method to keep fish swimming whilst benefiting the environment at the same time :) Click here to how we save fish every day with our shipping model.